Boosting SEO with Squarespace: What Actually Works
You’ve got a beautiful Squarespace website—but now you want people to find it. The truth is, even the best-looking site won’t help your business if it’s hidden on page two of Google.
The good news? Squarespace has strong built-in SEO features, and with a few smart tweaks, your site can perform just as well as (or better than) competitors using WordPress or Wix.
Let’s break down what actually works when it comes to boosting SEO on Squarespace for small businesses in Connecticut and beyond.
1. Start with Strong Page Titles and Descriptions
Every page on your site should have a clear title and meta description. These are what show up in Google search results, so make them keyword-focused and inviting.
Example:
Title: Web Design Services in Connecticut | Nutmeg Web Design
Description: Custom Squarespace websites built for small businesses in CT. Modern, mobile-friendly, and optimized for Google.
Squarespace makes it easy—just go to “Page Settings” and add your SEO title and description for each page.
2. Use Local Keywords Strategically
If you’re a local business, make sure your content mentions your area. Use keywords like:
“CT web design”
“Connecticut small business websites”
“Hartford County web designer”
These small touches help Google understand where you do business so you appear in local search results.
3. Optimize Your Images
Every image should have alt text that describes what’s shown and includes a keyword when relevant.
Example:
Alt text: “Nutmeg Web Design Squarespace website for Connecticut salon”
This helps both SEO and accessibility—and can drive image search traffic.
4. Use Header Tags Correctly
Squarespace automatically formats H1s, H2s, and H3s, but make sure you’re using them strategically.
H1 = page title (only one per page)
H2s = main sections or subtopics
H3s = smaller supporting details
This structure helps Google understand what’s most important on your page.
5. Add Regular Blog Posts
Consistent, keyword-rich blog content is one of the easiest ways to boost SEO. Squarespace’s blogging tools make it simple to post regularly, share updates, and position yourself as an expert.
Try topics like:
“How to Choose a Web Designer in CT”
“Top Squarespace Features for Small Businesses”
“How to Update Your Website for Better SEO”
Each post adds new keywords and fresh content that search engines love.
6. Connect Google Search Console and Analytics
Squarespace makes it super easy to connect Google Search Console. This lets you track how people find your site, which pages perform best, and what keywords you rank for.
Once you connect both Search Console and Google Analytics, you’ll have everything you need to make data-driven updates.
7. Don’t Forget Backlinks
Even with great on-page SEO, backlinks (links from other websites) help boost authority. Reach out to local CT directories, chamber of commerce listings, or complementary businesses for link opportunities.
8. Keep It Fast and Mobile-Friendly
Squarespace templates are optimized for mobile, but large images can still slow your site down. Compress photos before uploading and test your site speed using Google PageSpeed Insights.
Squarespace gives you all the tools you need to rank higher on Google—you just need to use them intentionally.
If your website isn’t showing up where it should, it’s not your fault, it’s just time for a little expert help.
At Nutmeg Web Design, we specialize in SEO-optimized Squarespace websites for small businesses across Connecticut. From keywords to content strategy, we’ll make sure your site actually gets found.
